The application essay is the most crucial piece of writing the 
student will submit to the colleges, and, if not done impressively, it 
will also be their last. In most cases, it is the college's first actual
 exposure to the student, and first impressions have a habit of lasting.
 A memorable essay contains all the student's Kodak moments interlaced 
with some less than blissful adventures to create the necessary drama in
 the writing.
Students must begin by choosing the right topic, 
meaning the right topic for them, and one that will be well received by 
the admissions committees. The subject matter chosen and its degree of 
difficulty say volumes to the school about the character of the author. 
As the quality of the essay is dependent on the student's ability to 
respond to the subject matter, making the correct choice is absolutely 
essential.
Students should select a most thought-provoking and 
stimulating subject to write about, and it helps greatly to view the 
task as a "we dare you to compete for the privilege of attending our 
school" challenge from the college. In other words, if there's a 
literary masterpiece inside the student crying out to be written and 
read, this would be a good time to unleash it!
Students writing 
about their favorite anything should be passionate about it. It's not 
enough just to say you love something or someone. It must be explained 
why in no uncertain terms. If writing about how a particular relative 
was admired by the student above all others, then how that person 
influenced the student's life, how the student apprenticed that person 
or fashioned their lives in their light should be factored in.
Students
 often write about themselves as the subject matter is well known to 
them and requires no research. However, as this is certainly not the 
road less traveled, a necessary and serious effort is sorely needed to 
make the journey stand out amongst all the other students doing the 
same. Be it overcoming adversity or how the past summer was spent, the 
writing should be uniquely appealing to the reader and not the same old,
 same old. However, the essay should not be overwritten.
One of my
 students wrote about being molested when she was eight years old. She 
wisely chose not to go into the horror in her accounting of it, but 
rather focused on how she overcame being victimized. The essay was most 
compelling and was well received. She is now pursuing a medical career 
at a very prestigious West Coast university.
Students should avoid
 writing too vividly about any traumatizing experience. The essay can be
 gripping but not horrifying. Remember, the object here is to write an 
essay that captures the reader's imagination and begs to be read in its 
entirety. Highly controversial subjects such as abortion are best 
avoided.
One of my honor students wrote a "Pro Life" essay and 
expressed her views with such intensity that reading it left me with the
 impression that she might be viewed as a danger to others with strong 
"pro choice" convictions!  At first, when I advised her to rewrite it, 
she flat out refused. I explained that she was losing site of her goal -
 to be accepted to the college and not to win points on her take of the 
anti-abortion issue. She finally realized the wisdom of my words when I 
reminded her that after she was accepted, she could protest and exercise
 her freedom of speech in any way she chose, but first, she had to get 
into the school.
Students must keep their eye on the prize and never lose sight of the main objective - getting an admission ticket!
My
 all-time favorite essay question is the University of Pennsylvania's, 
"You've just written your 300 page autobiography. Tell us what's on page
 217?"  I advise students who choose this essay to go back in time five 
or six years (about a third of their life), recall where they were and 
what they were doing in that time period, and then begin writing about 
it.
A most effective and creative approach is to begin the page in
 the middle of a sentence, preferably ending the thought by leaving the 
reader in a quandary, i.e. "...because that's the way it was arranged." 
Remember that this is page 217 from your autobiography. Open any 
autobiography, or any book for that matter, to page 217. It probably 
won't start with a fresh sentence or a new paragraph.  It is also 
important to leave the reader hanging at the end of the page, i.e. 
"...As he ran into the street, the car continued to..."
I often 
critique essays for students I counsel, but never write the essay for 
them. I cannot advise strongly enough against employing the services of a
 professional essay service or writer!  Not only is this first degree 
cheating, but the risk/reward ratio isn't worth it. The admissions 
committees and the application readers are neither stupid nor naïve, and
 they're on to that scam. Students should never take the chance of 
throwing their futures away for the want of a better paper!  If you're 
qualified to get into college, than you're talented enough to write your
 own essay.
Some years ago, a wealthy family who chose not to take
 my advice in this regard, did just that. They apparently felt it would 
be the sure-fire way for their son to get into an exclusive East Coast 
school. He had good grades, good SAT I scores and would have otherwise 
been acceptable, but his writing skills were, at best, slightly below 
average. So, they hired a professional, and their son was accepted to 
his college of choice.
After the third week in English Comp, his 
teacher couldn't believe that someone with his limited writing skills 
could have ever been accepted. The professor went to the admissions 
office and reviewed the student's application and essays. His suspicions
 were confirmed after reading the three much too professionally written 
essays that were in his file. He concluded that none of them could have 
been authored by the student.
The young man was summoned to the 
Dean's office and confronted with the evidence. Left with no choice, he 
reluctantly confessed that his parents had hired a professional to do 
his essay writing. Consequently, he was given the option to immediately 
withdraw from classes - or be expelled for the fraud he had perpetrated 
on the school.
Students should also avoid the much too popular 
topics that everyone else usually writes about such as, How the death of
 a loved one or a pet had a profound affect on their life, or How 
growing up in an Italian neighborhood was difficult because they were 
from a different ethnic background. Growing up in the ghetto or in a 
refugee camp is a far better topic, because if you did, then you 
actually did overcome a life-challenging situation - and that will make a
 far more impressive essay.

